MASTER IDENTITY TO CREATE PERSONALIZED, RELEVANT ENGAGEMENT THAT DRIVES RELATIONSHIPS. Nothing is more valuable than your customers, unless it’s the data that tells you how they think, spend and act. What if you knew everything about them, including what they buy, where they shop, sites they browse, videos they watch, teams they root for, and where they go for fun? And what if you could reach them with the same messaging on every device they own? You would use that knowledge to deliver highly-targeted campaigns. And you would measure the results of those campaigns with deterministic accuracy. With a 4INFO Custom Connected Identity Map, you can make the most of your valuable customer data to run highly-targeted, people-based marketing campaigns – that deepen your relationships and expand your customer base.