PEOPLE-BASED MEASUREMENT GIVES YOU A CLEAR VIEW OF THE PAST, AND A ROADMAP FOR THE FUTURE.

One challenge you face is the ability to measure campaign results across all screens, platforms and publishers, and then use those results to gain insights for future people-based marketing campaigns.
           
With 4INFO’s Connected Identity Map, you can measure what matters, painting a clear picture of audience engagement, from video views, downloads and site visits to foot traffic and actual in-store sales at the cash register, where it counts.

Delivery & Engagement Insights

Use campaign data about who saw your ad, and how they engaged with it to draw insights that help you find and acquire new customers.

Foot Traffic Measurement

Use mobile device location data to measure foot traffic as a deeper measure of customer engagement and opportunity to purchase.
 

Closed-Loop Sales Lift Measurement

Accurately determine online and in-store sales lift based on ad exposure across all screens and platforms for true people-based measurement.

In-Flight Optimization

Use real-time sales data to determine which creative ads, platforms and dayparts are most effective so you can make in-flight adjustments.

Interested in learning more?

We're available to answer questions, brainstorm solutions or discuss the unique challenges you may be having measuring your cross-channel campaigns -- and how we can help. Let’s chat.
 

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