MULTIPLE SCREENS AND PLATFORMS. ONE SALES LIFT RESULT.One big challenge you face is how to gauge the true effectiveness of your campaigns when they run on so many screens and so many platforms. Working with 4INFO, you can accurately determine both online and offline sales lift based on ad exposure across all screens and platforms. No matter how many screens or how many platforms are used to deliver your campaign, you have one definitive, closed-loop sales lift result for true people-based measurement. And all mobile and desktop activities within the household can be attributed, so you’ll gain a single, consistent read of campaign success across all your impressions and platforms.