WE’LL DELIVER THE ADS, FOLLOWED BY THE INSIGHTS.Once the targeting is honed, the next step to your campaign success is delivering the ads to the right audience. And when those ads appear, you begin collecting vital data to help you further optimize your campaign for sales lift and learn more about those valued customers. Who saw your ad? And how did they engage with it? Which prospects watched a video? Who downloaded a credit application? Did they visit a website? These Top-of-Funnel actions show you the effectiveness of the campaign, providing valuable insights about how to find and acquire new customers.