CAPTURE THEIR ATTENTION, THEN MOVE THEIR FEET.Another important milestone in the middle of the sales funnel is foot traffic or store visits. By capturing your target’s attention on one, two, three or more screens, did you intrigue them enough to vote with their feet? Using mobile device location data, you can measure foot traffic, which gives you an even deeper measure of customer engagement. It also provides another opportunity to collect insights into purchase behavior. Did they purchase the product when they visited? Did the buy a different product? Or buy from a different store altogether? These insights help you refine your messaging and create even more effective campaigns down the road.