REAL-TIME MEASUREMENT FOR BIG-TIME RESULTS.What if you could measure the sales impact of your campaign while the campaign was still running? And what if you could use that data to adjust your campaign, making it more effective immediately instead of waiting for the next time around? With In-Flight Optimization, you can analyze a wide variety of campaign factors using near real-time in-store sales transaction data we collect from multiple data partners. You’ll know: Who’s buying and who isn’t. Which creative executions seem to stimulate purchase and when they ran. How many times the audience was exposed before purchasing. Armed with these kinds of insights, you can adjust your campaign to further enhance its effectiveness.