Resources

Luma Partners Digital Media Summit, New York City

Connect with us at the Luma Partners Digital Media Summit, New York City May 14, 2019

View
Luma Partners Digital Media Summit, New York City
4INFO and TiVo Collaborate on Enhanced Data-Driven Targeting and Insights Across Growing CTV and OTT Ecosystem

TiVo’s Targeted Audience Delivery Data Engine Extends to Mobile-First and IP Address-Based Customers, Using 4INFO.

Read More
4INFO and TiVo Collaborate on Enhanced Data-Driven Targeting and Insights Across Growing CTV and OTT Ecosystem
Surviving Digital & TV Convergence

If omnichannel advertising is in your cross-hairs, you'll want to read this guide's 4 tips first.

Read More
Surviving Digital & TV Convergence
Are Advertisers Tried and True Methods Lagging in the Age of Me TV?

The good news: Today's TV audiences are more reachable than ever. There's also some bad news for brands and agencies.

Read More
Are Advertisers Tried and True Methods Lagging in the Age of Me TV?
Beet.tv Interviews 4INFO CEO Tim Jenkins: Why Mobile Has Driven TV Identity Matching

Beet,TV interviews Tim Jenkins, 4INFO CEO, about the importance of identity and measurement.

Read More
Beet.tv Interviews 4INFO CEO Tim Jenkins: Why Mobile Has Driven TV Identity Matching
4INFO Announces Completion of 100 Advanced TV Cross-Screen Campaigns

Leading brands are combining digital, OTT and traditional TV with offline sales-lift measurement

Read More
4INFO Announces Completion of 100 Advanced TV Cross-Screen Campaigns
4INFO Advanced TV Solutions Help Marketers Maximize Digital & TV Convergence

Marketers can now maximize the effectiveness of their converging digital and TV campaigns with 4INFO's Advanced TV solutions.

Read More
4INFO Advanced TV Solutions Help Marketers Maximize Digital & TV Convergence
TV and Digital Convergence: : How to Thrive in the New World of Omnichannel Marketing

New AdAge and 4INFO Webinar Tackles the Complexities of TV and Digital Convergence

View
TV and Digital Convergence: : How to Thrive in the New World of Omnichannel Marketing
Win the Converging World of TV and Digital: Meeting the New Omnichannel Challenge

Tackling Advanced TV? Learn how to be victorious in the converging TV and digital worlds.

View
Win the Converging World of TV and Digital: Meeting the New Omnichannel Challenge
It’s 8 AM. Do you know where your customers are?

Mastering identity is your key to the personalized, relevant engagement that builds your brand and drives relationships at scale.

Read More
It’s 8 AM. Do you know where your customers are?
4INFO Partners with Commerce Signals to Connect Advertisers with  Store-Level Sales Data in Near Real Time

Commerce Signals and 4INFO enable in-flight campaign optimization to drive sales.

Read More
4INFO Partners with Commerce Signals to Connect Advertisers with Store-Level Sales Data in Near Real Time
4INFO and Acxiom partner to make sales bloom

Campaign was designed to test the value of digital-only and combined addressable TV + digital media plans

Read More
4INFO and Acxiom partner to make sales bloom
4INFO and NBI team up to drive auto service.

The Midas mobile ad campaign proved to significantly drive sales.

Read More
4INFO and NBI team up to drive auto service.
4INFO and Shopcom work together to seal up 49.7% sales lift

Through precise audience targeting based on past purchase history, campaign results were unquestionably successful.

Read More
4INFO and Shopcom work together to seal up 49.7% sales lift
Optimizing Location-Based Targeting Through Predictive Insights

There's no disputing that in order to appeal to modern consumers, retailers must employ an “addressable marketing” approach

Read More
Optimizing Location-Based Targeting Through Predictive Insights
NEW ROAS BENCHMARKS INFOGRAPHIC

This groundbreaking analysis is based on 248 measured mobile ad campaigns

Read More
NEW ROAS BENCHMARKS INFOGRAPHIC