Resources

4INFO Announces Completion of 100 Advanced TV Cross-Screen Campaigns

Leading brands are combining digital, OTT and traditional TV with offline sales-lift measurement

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4INFO Announces Completion of 100 Advanced TV Cross-Screen Campaigns
4INFO Advanced TV Solutions Help Marketers Maximize Digital & TV Convergence

Marketers can now maximize the effectiveness of their converging digital and TV campaigns with 4INFO's Advanced TV solutions.

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4INFO Advanced TV Solutions Help Marketers Maximize Digital & TV Convergence
TV and Digital Convergence: : How to Thrive in the New World of Omnichannel Marketing

New AdAge and 4INFO Webinar Tackles the Complexities of TV and Digital Convergence

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TV and Digital Convergence: : How to Thrive in the New World of Omnichannel Marketing
Win the Converging World of TV and Digital: Meeting the New Omnichannel Challenge

Tackling Advanced TV? Learn how to be victorious in the converging TV and digital worlds.

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Win the Converging World of TV and Digital: Meeting the New Omnichannel Challenge
It’s 8 AM. Do you know where your customers are?

Mastering identity is your key to the personalized, relevant engagement that builds your brand and drives relationships at scale.

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It’s 8 AM. Do you know where your customers are?
TEGNA’s Premion Launches Premion Audience Selects Data Management Platform for Advertisers

Premion Media taps 4INFO to enable OTT audience targeting across digital channels and subscription services

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TEGNA’s Premion Launches Premion Audience Selects Data Management Platform for Advertisers
4INFO Partners with Commerce Signals to Connect Advertisers with  Store-Level Sales Data in Near Real Time

Commerce Signals and 4INFO enable in-flight campaign optimization to drive sales.

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4INFO Partners with Commerce Signals to Connect Advertisers with Store-Level Sales Data in Near Real Time
4INFO and Acxiom partner to make sales bloom

Campaign was designed to test the value of digital-only and combined addressable TV + digital media plans

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4INFO and Acxiom partner to make sales bloom
4INFO and NBI team up to drive auto service.

The Midas mobile ad campaign proved to significantly drive sales.

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4INFO and NBI team up to drive auto service.
4INFO and Shopcom work together to seal up 49.7% sales lift

Through precise audience targeting based on past purchase history, campaign results were unquestionably successful.

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4INFO and Shopcom work together to seal up 49.7% sales lift
Optimizing Location-Based Targeting Through Predictive Insights

There's no disputing that in order to appeal to modern consumers, retailers must employ an “addressable marketing” approach

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Optimizing Location-Based Targeting Through Predictive Insights
NEW ROAS BENCHMARKS INFOGRAPHIC

This groundbreaking analysis is based on 248 measured mobile ad campaigns

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NEW ROAS BENCHMARKS INFOGRAPHIC
The Year of Digital Ad Measurement: When Bots Get Caught

It is possible to link digital ads to in-store sales transaction data. Now that brand marketers know it’s possible, they demand it.

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The Year of Digital Ad Measurement: When Bots Get Caught
4INFO’s Third Annual Benchmarks Report

Mobile ad effectiveness for CPG brands shows 30% ROAS increase

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4INFO’s Third Annual Benchmarks Report
4INFO Releases 2017 CPG Sales Lift Measurement Benchmarks Report

Mobile ad effectiveness for CPG brands shows 30% ROAS increase

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4INFO Releases 2017 CPG Sales Lift Measurement Benchmarks Report
Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales

Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales

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Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales