Beet,TV interviews Tim Jenkins, 4INFO CEO, about the importance of identity and measurement.

Leading brands are combining digital, OTT and traditional TV with offline sales-lift measurement

Marketers can now maximize the effectiveness of their converging digital and TV campaigns with 4INFO's Advanced TV solutions.

New AdAge and 4INFO Webinar Tackles the Complexities of TV and Digital Convergence

Tackling Advanced TV? Learn how to be victorious in the converging TV and digital worlds.

Mastering identity is your key to the personalized, relevant engagement that builds your brand and drives relationships at scale.

Premion Media taps 4INFO to enable OTT audience targeting across digital channels and subscription services

Commerce Signals and 4INFO enable in-flight campaign optimization to drive sales.

Campaign was designed to test the value of digital-only and combined addressable TV + digital media plans

The Midas mobile ad campaign proved to significantly drive sales.

Through precise audience targeting based on past purchase history, campaign results were unquestionably successful.

There's no disputing that in order to appeal to modern consumers, retailers must employ an “addressable marketing” approach

This groundbreaking analysis is based on 248 measured mobile ad campaigns

It is possible to link digital ads to in-store sales transaction data. Now that brand marketers know it’s possible, they demand it.

Mobile ad effectiveness for CPG brands shows 30% ROAS increase

Mobile ad effectiveness for CPG brands shows 30% ROAS increase