Mastering identity is your key to the personalized, relevant engagement that builds your brand and drives relationships at scale.

There's no disputing that in order to appeal to modern consumers, retailers must employ an “addressable marketing” approach

It is possible to link digital ads to in-store sales transaction data. Now that brand marketers know it’s possible, they demand it.

By making 4INFO's engagement solution open more widely, it can help tap into "always-on" consumers through programmatic advertising.

Kim Whitler connects with Curtis Tingle, CMO of Valassis, to better understand how marketers can navigate the changing media landscape.

The marketing industry just got standards for mobile location data.

MarTech Advisor talks mobile advertising with 4INFO CMO Chuck Moxley.

Discover challenges DSPs navigate in agency “Preferred Partnerships,” and what it means for brand advertisers

Agency compensation for brand’s campaign performance is being redefined by success.

Learn about the data behind successful cross-screen automotive brand advertising.

This Guide to Mobile Ad Measurement is an easy-to-read guide to understanding how to obtain full funnel analytics in mobile advertising.

P&G finds that even though Facebook is able to provide reach for mobile advertising, targeting too narrowly can stall sales.

Fierce CMO details the benefits of calculating ROAS for mobile campaigns.

Want to understand targeting efficacy? Here are the benefits of purchase-based targeting.

Digital ad spending last year was just shy of $60 billion, with pharma accounting for about $3 billion of that.

If you're running a mobile advertising campaign, how confident are you in your knowledge of how it all works?