4INFO in the News All Whitepapers Case Studies 4INFO in the News Events One Sheets Press Releases Reports Webinars The good news: Today's TV audiences are more reachable than ever. There's also some bad news for brands and agencies. Read More Are Advertisers Tried and True Methods Lagging in the Age of Me TV? Beet,TV interviews Tim Jenkins, 4INFO CEO, about the importance of identity and measurement. Read More Beet.tv Interviews 4INFO CEO Tim Jenkins: Why Mobile Has Driven TV Identity Matching Mastering identity is your key to the personalized, relevant engagement that builds your brand and drives relationships at scale. Read More It’s 8 AM. Do you know where your customers are? There's no disputing that in order to appeal to modern consumers, retailers must employ an “addressable marketing” approach Read More Optimizing Location-Based Targeting Through Predictive Insights It is possible to link digital ads to in-store sales transaction data. Now that brand marketers know it’s possible, they demand it. Read More The Year of Digital Ad Measurement: When Bots Get Caught By making 4INFO's engagement solution open more widely, it can help tap into "always-on" consumers through programmatic advertising. Read More 4INFO’s Business Model Shift Reflects Mobile Attribution’s Central Marketing Role Kim Whitler connects with Curtis Tingle, CMO of Valassis, to better understand how marketers can navigate the changing media landscape. Read More How Traditional Media Planning Is Changing, And What Marketers Can Do About It The marketing industry just got standards for mobile location data. Read More The Industry Just Got New Mobile Location Data Guidelines MarTech Advisor talks mobile advertising with 4INFO CMO Chuck Moxley. Read More Interview with Chuck Moxley, Chief Marketing Officer at 4INFO Discover challenges DSPs navigate in agency “Preferred Partnerships,” and what it means for brand advertisers Read More How DSPs Navigate Agency ‘Preferred Partnerships’ Agency compensation for brand’s campaign performance is being redefined by success. Read More New advertising success metrics will change agency compensation model Learn about the data behind successful cross-screen automotive brand advertising. Read More Advertisers Need To Reach Car Shoppers On Sofas, Long Before They Hit The Showroom This Guide to Mobile Ad Measurement is an easy-to-read guide to understanding how to obtain full funnel analytics in mobile advertising. Read More The Straightforward Guide to Mobile Ad Measurement P&G finds that even though Facebook is able to provide reach for mobile advertising, targeting too narrowly can stall sales. Read More Why other brands will follow P&G away from Facebook targeting Fierce CMO details the benefits of calculating ROAS for mobile campaigns. Read More Mobile marketers should pay attention to return on ad spend Want to understand targeting efficacy? Here are the benefits of purchase-based targeting. Read More Grocery Brands Flock to Ads Informed by Your Real-World Shopping 1 2 3 4 5 6