Campaign was designed to test the value of digital-only and combined addressable TV + digital media plans

The Midas mobile ad campaign proved to significantly drive sales.

Through precise audience targeting based on past purchase history, campaign results were unquestionably successful.

Spring sale campaign targeting loyal customers drove in-store and online sales lift and $6.90 ROAS.

MultiScreen campaign combining mobile and desktop produced 8 million impressions and a 4% increase in total brand sales.

Purchase-based targeting to coffee buyers delivered a 21% increase in penetration and ROAS of $8.45.

Mobile campaign targeting current and lapsed brand buyers saw a 2% sales lift and $4.74 ROAS.

Mobile campaign targeting loyal frozen entrée buyers yielded a 1% sales lift and ROAS of $6.00.

Reach audiences with a high propensity for treatment of the condition category; resulted in 1067 net new patient starts.