Resources All Whitepapers Case Studies 4INFO in the News Events One Sheets Press Releases Reports Webinars Through precise audience targeting based on past purchase history, campaign results were unquestionably successful. Read More 4INFO and Shopcom work together to seal up 49.7% sales lift There's no disputing that in order to appeal to modern consumers, retailers must employ an “addressable marketing” approach Read More Optimizing Location-Based Targeting Through Predictive Insights This groundbreaking analysis is based on 248 measured mobile ad campaigns Read More NEW ROAS BENCHMARKS INFOGRAPHIC It is possible to link digital ads to in-store sales transaction data. Now that brand marketers know it’s possible, they demand it. Read More The Year of Digital Ad Measurement: When Bots Get Caught Mobile ad effectiveness for CPG brands shows 30% ROAS increase Read More 4INFO’s Third Annual Benchmarks Report Mobile ad effectiveness for CPG brands shows 30% ROAS increase Read More 4INFO Releases 2017 CPG Sales Lift Measurement Benchmarks Report Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales View Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales Bought vs. Bot: How Measuring In-Store Sales Lift Provides Reassurance in the Uncertain World of Digital Media View Bought vs. Bot: Advertising Age Webinar By making 4INFO's engagement solution open more widely, it can help tap into "always-on" consumers through programmatic advertising. Read More 4INFO’s Business Model Shift Reflects Mobile Attribution’s Central Marketing Role New data onboarding customers and resellers expand critical mobile footprint – with 3x to 6x higher match rates Read More 4INFO Announces General Availability of Onboarding Solution Built for a Mobile-First World Former 4INFO Marketing Executive Kirsten McMullen Will Help Boost Consumer Confidence in Data and Privacy Compliance Read More 4INFO Promotes Digital Ad-Tech Regulatory Expert to Chief Privacy Officer and Vice President of Compliance Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico. Read More Acxiom expands international footprint to Mexico, tapping 4INFO for people-based marketing Marketers are turning to identity mapping to understand & reach their customers and know which campaigns actually drive them to buy. View How to Turn Identity Mapping into Measurable Marketing There is no topic today more relevant to marketers than identity. Read More Identity Mapping the Connected Consumer Kim Whitler connects with Curtis Tingle, CMO of Valassis, to better understand how marketers can navigate the changing media landscape. Read More How Traditional Media Planning Is Changing, And What Marketers Can Do About It Marketers are turning to robust identity mapping to understand their customers and know which campaigns actually drive them to buy. View Identity Mapping the Connected Consumer 1 2 3 4 5 6 7 8 9 10 11