Resources All Whitepapers Case Studies 4INFO in the News Events One Sheets Press Releases Reports Webinars It is possible to link digital ads to in-store sales transaction data. Now that brand marketers know it’s possible, they demand it. Read More The Year of Digital Ad Measurement: When Bots Get Caught Mobile ad effectiveness for CPG brands shows 30% ROAS increase Read More 4INFO’s Third Annual Benchmarks Report Mobile ad effectiveness for CPG brands shows 30% ROAS increase Read More 4INFO Releases 2017 CPG Sales Lift Measurement Benchmarks Report Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales View Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales Bought vs. Bot: How Measuring In-Store Sales Lift Provides Reassurance in the Uncertain World of Digital Media View Bought vs. Bot: Advertising Age Webinar By making 4INFO's engagement solution open more widely, it can help tap into "always-on" consumers through programmatic advertising. Read More 4INFO’s Business Model Shift Reflects Mobile Attribution’s Central Marketing Role New data onboarding customers and resellers expand critical mobile footprint – with 3x to 6x higher match rates Read More 4INFO Announces General Availability of Onboarding Solution Built for a Mobile-First World Former 4INFO Marketing Executive Kirsten McMullen Will Help Boost Consumer Confidence in Data and Privacy Compliance Read More 4INFO Promotes Digital Ad-Tech Regulatory Expert to Chief Privacy Officer and Vice President of Compliance Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico. Read More Acxiom expands international footprint to Mexico, tapping 4INFO for people-based marketing Marketers are turning to identity mapping to understand & reach their customers and know which campaigns actually drive them to buy. View How to Turn Identity Mapping into Measurable Marketing There is no topic today more relevant to marketers than identity. Read More Identity Mapping the Connected Consumer Kim Whitler connects with Curtis Tingle, CMO of Valassis, to better understand how marketers can navigate the changing media landscape. Read More How Traditional Media Planning Is Changing, And What Marketers Can Do About It Marketers are turning to robust identity mapping to understand their customers and know which campaigns actually drive them to buy. View Identity Mapping the Connected Consumer The marketing industry just got standards for mobile location data. Read More The Industry Just Got New Mobile Location Data Guidelines MarTech Advisor talks mobile advertising with 4INFO CMO Chuck Moxley. Read More Interview with Chuck Moxley, Chief Marketing Officer at 4INFO Discover challenges DSPs navigate in agency “Preferred Partnerships,” and what it means for brand advertisers Read More How DSPs Navigate Agency ‘Preferred Partnerships’ 1 2 3 4 5 6 7 8 9 10 11