Resources

Grocery Brands Flock to Ads Informed by Your Real-World Shopping

Want to understand targeting efficacy? Here are the benefits of purchase-based targeting.

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Grocery Brands Flock to Ads Informed by Your Real-World Shopping
The Whole Funnel is the New Holy Grail

Are marketers getting a true, complete and meaningful picture of their ad campaign results?

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The Whole Funnel is the New Holy Grail
Forrester Mobile App & Marketing Trends

More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015.

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Forrester Mobile App & Marketing Trends
Ad Viewability: View It or Lose It

The most creative mobile ad is worthless if no one sees it. Here's how the industry is addressing viewability, fraud and ad blocking.

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Ad Viewability: View It or Lose It
Acxiom SVOC Report: The Millennial Issue

Many are struggling to market to this generation, but it’s worth winning since millennials represent more than $200B a year in spending.

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Acxiom SVOC Report: The Millennial Issue
Retail CRM Campaign

Spring sale campaign targeting loyal customers drove in-store and online sales lift and $6.90 ROAS.

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Retail CRM Campaign
Sports Drink

MultiScreen campaign combining mobile and desktop produced 8 million impressions and a 4% increase in total brand sales.

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Sports Drink
Premium Coffee K-Cups

Purchase-based targeting to coffee buyers delivered a 21% increase in penetration and ROAS of $8.45.

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Premium Coffee K-Cups
Premium Baby Formula

Mobile campaign targeting current and lapsed brand buyers saw a 2% sales lift and $4.74 ROAS.

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Premium Baby Formula
Pharma Solutions Prescribed by 4INFO

Find out how to reach audiences with the highest propensity for a specific behavior, like treatment within a condition category.

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Pharma Solutions Prescribed by 4INFO
Mobile Ad Spending Up, Pharma's Share Remains Small

Digital ad spending last year was just shy of $60 billion, with pharma accounting for about $3 billion of that.

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Mobile Ad Spending Up, Pharma's Share Remains Small
5 Location Mistakes Made by Mobile Marketers

Adweek + 4INFO: Addressing the five most common mistakes marketers make when leveraging location in mobile advertising

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5 Location Mistakes Made by Mobile Marketers
Quiz: What's Your Mobile Advertising Personality?

If you're running a mobile advertising campaign, how confident are you in your knowledge of how it all works?

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Quiz: What's Your Mobile Advertising Personality?
CPG Success Packaged by 4INFO

8 of the top 10 CPG companies leverage 4INFO to deliver the right message to the right audience at moments that matter. Find out more.

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CPG Success Packaged by 4INFO
Automotive Solutions Driven by 4INFO

All 5 of the top auto manufacturers drive mobile ROI with 4INFO. Find out how.

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Automotive Solutions Driven by 4INFO
Frozen Entrées

Mobile campaign targeting loyal frozen entrée buyers yielded a 1% sales lift and ROAS of $6.00.

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Frozen Entrées