4INFO and NBI team up to drive auto service.
Targeting was performed by Nielsen Buyer Insights and delivered across 4INFO’s platform, which maps mobile devices to households with deterministic accuracy for measurement. Target groups included existing Midas customers and customers of competitive auto service providers. Control groups with comparable purchase history were identified to ensure parity. Nielsen’s single-source database linked 4INFO’s mobile exposure data with actual credit and debit card purchase data for new and existing customers, then compared non-exposed control groups to determine the sales impact of the advertising.