3 reasons this is a breakthrough year for mobile marketing

by Fortune Magazine

By the end of 2015, campaigns running on smartphones and tablets will account for almost 50% of digital marketing dollars.

Google’s bullish commentary about its Q2 mobile business—respectable ad growth and accelerating video viewership on the go—wasn’t exactly a big surprise.

After all, one commonly cited forecast suggests that mobile gadgets could be the focus for 72% of all digital ad spending by 2019.

But did you know 2015 looks to be the turning point?

Read more