4INFO Correlates Mobile Ads to Cash Register Sales
by Rapid TV News
Adtech company 4INFO has introduced the ability to target video ad campaigns across mobile and online screens and measure results in terms of sales lift at the cash register.
"4INFO now gives brand advertisers the unprecedented ability to confidently invest in video advertising with precise, purchase-based targeting – both in mobile and online – with cross-platform attribution of sales results down to the UPC level," said Tim Jenkins, CEO of 4INFO. "Our direct link to sales results goes far beyond our competitors' digital ad measurement claims of less meaningful taps, clicks and store visits."