4INFO Gains Patent for Matching Smartphones to Households

by Screenwerk

Mobile marketing and data provider 4INFO announced last month that it had been awarded patent No. 8,792,909 (“Systems and methods for statistically associating mobile devices to households“). This is at the core of 4INFO’s value proposition: the company knows where your phone lives and can unlock significant amounts of associated data for targeting and retargeting across platforms accordingly.

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