4INFO Raises $8M to Solve 'No. 1 Problem' with Mobile Ads
4INFO has raised $8 million to solve one of the biggest challenges in mobile advertising.
“The No. 1 problem on mobile is the inability to accurately measure return-on-investment beyond a click rate,” CEO Tim Jenkins said in an interview with VentureBeat. “Mobile has a problem that online display does not — there is no mobile cookie. And without a cookie, there is not a consistent or persistent way to track that device or tie it back to something that is measurable, up until now.”