4INFO Ties Up with Kantar Shopcom for SKU-level Purchase Data Analysis

by Mobile Marketing

“The combination of 4INFO’s unprecedented mobile advertising platform and Kantar Shopcom’s massive retail product purchase data enables brands and advertisers to target differentiated audience segments and drive incremental sales results,” said Kantar Shopcom CEO, Katie Casavant. “Our partnership supports national campaigns and hyper-local marketing investments, which is increasingly essential for marketers as advertising dollars shift to mobile.”  [ READ MORE ]