4INFO and Nielsen Collaborate on TruView for Retail, Dining, and Travel Advertisers
by CRM Magazine
TruView enables measurement of mobile ad campaign sales results using credit/debit transaction data to determine sales lift.
4INFO, a provider of mobile attribution for national brand advertisers, has collaborated with Nielsen to launch the newest version of its TruView measurement for mobile ad campaigns. 4INFO is using Nielsen Buyer Insights to directly measure the actual sales impact of mobile advertising campaigns.
TruView measures the sales impact of mobile advertising campaigns while sourcing sales data from hundreds or thousands of retail locations, as well as via e-commerce and m-commerce.