Advertisers will expect more from mobile in 2015
by Mobile Marketer
The days of dabbling in mobile advertising are over. As I look ahead to 2015, I know one thing for certain: advertisers are going to demand more accuracy in how they match their mobile media spend to their results.
Here are my top five predictions for 2015:
1. Marketers will not need more data. So-called Big Data will not cut it anymore. Instead, advertisers need the ability to quickly make sense of the data so they can connect it to specific results, as in sales and brand share.