4INFO: Measuring Sales Lift of Mobile Campaigns

by Adweek

In the battle to gain the attention of increasingly mobile consumers and know if those efforts are delivering real results, 4Info stands out as a company meeting the challenge for national brand advertisers by directly connecting digital interactions with in-store purchases.

Consumer brands and advertisers often struggle to target, reach and then measure the Return on Ad Spend (RoAS) for mobile ad campaigns, including those that take place via social channels where mobile plays a major role. Why? Transaction data is often difficult to access and then associate directly to a campaign. 4Info solves this dilemma by combining sophisticated mobile ad targeting and delivery with the power to measure offline and online sales at scale. Advertisers can reach precise audiences across mobile devices and desktops and measure campaign success based on actual in-store sales lift.

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