Demand More From Your Mobile Ad Spend

by Mobile Marketer

An open question to mobile marketers: Why are we not talking more about measuring mobile advertising ROI based on sales lift? And not just for mobile application downloads and other mobile transactions – I am talking offline and online sales. Not just CPA campaigns, but traditional brand advertising as well.

To justify ad spend, any marketer must show the effectiveness of a set campaign by proving ROI.

Read more