How the Path-to-Purchase Funnel Became Obsolete

by Retail Dive

The Story behind Mobile Usage and How It’s Forced Marketers to Change their Game

It is rare that a major change in the marketplace forces a paradigm shift for marketers. But it happens. And, it is happening right now. It is revolutionizing the traditional path-to-purchase model we have used since the 1800s. Elias St. Elmo Lewis’s model has been tweaked over the decades, of course, but the dynamic changes wrought by mobile devices and the way consumers use them has recently forced the path-to-purchase marketing funnel into obsolescence.

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