How to Use Geo-Locational Targeting to Steal Your Competitor’s Customers
by The 60 Second Marketer
Wouldn’t it be terrific if you could send a promotional coupon to your target market while they were visiting your competitor’s retail locations?
In other words, say you’re The Home Depot and you’re running a deep discount on Bosch dishwashers. During the week of your promotion, you know that there are a bunch of people who just happen to be visiting their local Lowe’s and who are checking out Bosch dishwashers at Lowe’s.
Wouldn’t you want them to know about your special offer? Don’t you think that the people who are paying full price at Lowe’s would be happy to learn about the discount you’re offering at The Home Depot?