Kantar Shopcom Brings Product Inventory-Level Targeting To 4INFO’s Mobile Network
In-store shopping tracker Kantar Shopcom is partnering with mobile attribution provider 4INFO, to tie physical retail sales to targeted mobile ads.
The partnership, called Kantar Shopcom Retail Product Segments, will allow brands and marketers to access data from retail data collected from over 175 million consumers 32,000 retailers. The data, which is based on store items’ SKU inventory product codes, also represents 15 different retail sectors and over 300 retail categories. [ READ MORE ]