Location Data Is Not The End Game In Mobile Advertising
by Ad Exchanger
Mobile ad platform 4INFO ties mobile ad campaigns to offline conversion rates by matching offline consumer data with mobile devices on a household level.
Founded in 2004, the company started out as a SMS publishing company but pivoted to mobile advertising in 2010. Its client roster includes Macy’s, Target, Kraft, Campbell’s, Walmart and Southwest Airlines. The San Mateo, Calif., company raised $8 million in its latest round of funding in August, bringing its funding total to $64.3 million. AdExchanger spoke with CEO Tim Jenkins.