Mobile Ad Creative Sucks, and It's a Matter of Time and Money
by Chief Marketer
Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.
“Creative is so important, and it is probably the most overlooked aspect of advertising today,” said Tim Jenkins, CEO of mobile advertising service provider 4INFO. “Speaking from personal experience, it still shocks me that the very last thing to show up six hours before you’re ready to run a campaign is the creative. And, no disrespect for all you creative types out there, but the bulk of it is rubbish.”