Mobile Ads Drive Twice The Sales Of Desktop Ad Campaigns
by Retail TouchPoints
Mobile has become a massive part of the average consumer’s everyday life, and as such, retailers have to adjust their experience to the medium. In particular, marketers and advertisers alike must further study the technology to better understand how they should appropriately allocate their budget.
An effective mobile campaign can be a lucrative option for companies that focus on the medium. In fact, mobile advertising generates more than double the sales of its desktop counterparts, according to a report from 4INFO and Catalina. Total sales per 1,000 impressions reaches $29.90 for the average mobile advertising campaign, compared to $13.10 for desktop campaigns.