Mobile Ad Spending Up, Pharma's Share Remains Small

by FiercePharma

Retail, finance and cars are still the biggest overall spenders in digital media, the IAB report found, accounting for 22%, 13% and 13% of the total spend respectively. The pharma and healthcare category was eighth on the list of IAB industry spenders, contributing 5% of the total digital spend, the same share it accounted for the past two years.