New Partnership ‘Unlocks New Mobile Opportunities’ for Healthcare Marketers
by Mobile Marketing Watch
On Thursday, MMW learned that 4INFO — a technology company “solving the challenge of mobile attribution” for national brand advertisers, has secured a partnership with Crossix, a leading healthcare marketing analytics provider.
The impact of the coupling? We’re told that data from Crossix, combined with 4INFO’s ability to match more than 300 million devices in more than 100 million U.S. homes, now enables pharma marketers to identify, reach and engage with relevant health consumers on their mobile devices. [ READ MORE ]