'Privacy-by-Design' Is Crucial, but Not Easy or Cheap, 4Info Put Itself through a Rigorous Data-Privacy Process
by Advertising Age
For many marketers, data privacy and security concerns still take a backseat to bright, shiny advancements in targeting.
That didn't stop ad-tech firm 4INFO from self-imposing a rigorous process to ensure the data it gathers, shares and uses to aim mobile ads at consumers is protected and near-impossible to connect to an individual. In doing so, the company incorporated privacy-by-design, a practice oft-discussed in privacy circles yet new if not unknown to most marketers.