Room for Improvement

by Mobile Marketing Watch

Enterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study “Master Mobile Measurement to Unleash True Cross-Channel Advertising.”

The study, commissioned by the firms and conducted by Forrester Consulting, confirmed a common perception in the mobile ad industry: marketers “lack the confidence required in their cross-channel advertising programs to understand the program’s value and justify higher investment.”

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