Study: Mobile Campaigns Drive Twice the Sales of Desktop
by DM News
A mobile ad platform releases what it claims is the first true benchmarking of the channel's impact on in-store sales.
Holiday 2014 demonstrated mobile's increasingly crucial role in retail marketing, accounting for more than half of retail searches. But marketers continue to fly blind with direct offers made to shoppers, especially in the CPG arena, where customer data from retailers can be difficult or even impossible to come by. Now out comes the ad platform 4INFO with a benchmarking report it claims pries open the lid on mobile's effect at retail.