The Most Common Misuses Of Geo-Data Metrics

by GeoMarketing

The uses of location-based advertising are expanding, offering omnichannel retailers the chance to extend their mobile campaigns to addressable TV and social media.

But that still doesn’t mean that retailers and their ad agencies understand the best ways to employ geo-data as part of their online-to-offline ad campaigns, says 4INFO CMO Chuck Moxley, who offered his views of the ways brands can go wrong (and right) when it comes to knowing if location ads “worked” or not.

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