Using Mobile Ads to Drive Customers to the Cash Register.
by Retail Touchpoints
The path to purchase has changed with the times. Many marketers still associate mobile ads with mobile commerce, but that’s yesterday’s thinking. Today’s reality is that mobile ads lead to in-store cash registers, and there are numbers to prove it.
Your customers are on a mobile device 150 times a day. Most shop online before they hit the stores, and their smart phone is virtually always in hand. Mobile advertising delivers an average 7.5% sales lift — and more than 90% of those sales are happening in stores.