Yes Virginia, Mobile Banner Ads Really Can Drive Bricks and Mortar Sales

by MediaPost

The purported ineffectiveness of mobile banner ads has become such an article of faith among many marketers and agency execs, its offhanded mention barely gets contested anymore. But whether we like them or not (and “we” don’t), these diminutive eyesores of mobile can have a cumulative impact on viewers -- an impact that's measurable. These ads even seem able to influence consumers' retail decisions. Go figure.

In a new series of benchmarks derived from over 83 mobile campaigns run on Catalina’s ad platform powered by 4INFO, the companies claim their advertisers saw a $2.57 return in retails sales on every dollar spent on mobile ads.

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