4INFO Adds New Partners to Meet Rapid Growth

San Mateo, Calif. May 6, 2015 – 4INFO, the fast-growing technology company solving the challenge of mobile attribution, today announced it has signed seven new partners to further expand the firm’s leadership in providing national brand advertisers access to data with unprecedented scale and accuracy in mobile. Agreements signed over the past few months include consumer data providers, ad effectiveness measurement solutions, and inventory partnerships that leverage 4INFO’s patented mobile technology to precisely deliver targeted advertising to 152 million mobile devices tied to 101 million U.S. households in a privacy-protected manner.

New data measurement partnerships leverage 4INFO’s ability to tie mobile ad impressions to unique households to measure campaign sales lift. The company recently signed consumer data targeting and measurement partnerships with industry leaders, including:

  • Experian Marketing Services
  • Datamyx
  • Nielsen (Nielsen Buyer Insights)
4INFO also signed inventory exchange partnerships, including:
  • Rubicon Project
  • PubMatic
  • Smaato
  • Amobee
“Success for national brands in mobile and cross-channel advertising relies on their ability to reach the right customer with the right message with the scale they require, while being able to measure and achieve the right results,” said Tim Jenkins, CEO of 4INFO. “As brands realize real sales results from our patented technology, we are expanding our capability to provide the most accurate data to help them hit the bullseye and be able to measure mobile campaigns based on what really drives decision making—in-store sales lift.”

As one of the industry’s leaders in providing unparalleled scale in mobile, having used its patented technology to accurately match more than 152 million mobile devices to over 101 million U.S. households, or nearly 100% of the U.S. smartphone user population, 4INFO is aggressively expanding its capabilities to meet its rapid growth. Leading brands — include eight of the top CPG brand advertisers — are now tapping 4INFO’s powerful technology that sees more than 120 billion ad requests monthly.

Through 4INFO’s AdHaven Bullseye platform, 4INFO delivers the most sophisticated mobile solution available using actual household purchase data to provide true precision targeting. While adding new partners, 4INFO maintains ongoing data partnerships with Acxiom, Nielsen Catalina Solutions, Speedeon, Datalogix and more (for complete list of 4INFO’s partners click here). By partnering with the most trusted data and measurement providers, 4INFO ensures its brand advertisers have access to the precise, purchase-based data they need to accurately target cross-channel campaigns with the ability to tie ad impressions to measure what matters most: sales lift.