AOL’s MapQuest Executive Joins 4INFO as Vice President of Advertising Sales
San Mateo, Calif. (June 09, 2015) — 4INFO, the fast-growing technology company solving the mobile attribution challenge for national brand advertisers to measure the ROI that matters most: sales lift at the cash register today announced JB Sugar — the former vice president of AOL’s MapQuest — has joined 4INFO as vice president of advertising sales. 4INFO also announces the promotion of Rafael Alfaro, 4INFO’s director of sales, to vice president of brand solutions. Sugar and Alfaro will be based out of 4INFO’s New York City office and report to chief revenue officer, Dave Matthews.
Sugar brings more than 20 years of experience to 4INFO developing large-scale digital and mobile advertising programs for Fortune 500 brands across all categories including automotive, hospitality, pharmaceutical, CPG, telecom and entertainment. Most recently, Sugar led tremendous revenue growth for AOL’s MapQuest, one of the leading mapping brands with mobile solutions for more than 40 million multi-platform users. He was instrumental in driving the company’s transformation into a data powerhouse for marketers with innovative solutions to blend data with cross-screen campaigns for leading brands including Bank of America, Choice, Lexus, Wendy’s, Ford Motor Co. and Nissan.
“JB Sugar brings to 4INFO his deep experience generating impressive results for national brand advertisers at the forefront of digital advertising,” said Tim Jenkins, CEO of 4INFO. “His arrival is perfectly timed for our company to capitalize on his sales leadership to escalate 4INFO’s exponential growth.”
Previously, Sugar was vice president of digital media sales for AccuWeather where he oversaw more than $35 million in annual sales revenues and achieved 50 percent year-over-year growth working with clients including GM, Subaru, Pfizer and McDonalds. As vice president of digital sales for Live Nation, Sugar exceeded growth projections by 110 percent. Sugar has also led digital media sales for Southern Progress Corporation, a formally wholly owned subsidiary of Time Inc., as well as People Magazine, Sports Illustrated, TV Guide and USA Today.
“Taking on a leadership role with 4INFO is the right direction for my career that has been progressively dedicated to the explosive growth of mobile and digital advertising,” said Sugar. “4INFO is undoubtedly the clear leader in mobile with the industry’s only proven, patented technology to accurately tie mobile devices to households with the ability to deploy large-scale, cross-screen campaigns. From my experience working with national brands, there is an increasing demand for 4INFO’s unprecedented capability to measure a mobile campaign’s return on investment in terms of actual sales lift.”
In addition, 4INFO continues to promote from within to meet the company’s fast growth. Rafael Alfaro, has been promoted to vice president, brand solutions. Prior to joining 4INFO as director of sales in 2012, Alfaro was the East Coast sales director for Perfect Escapes, a specialty publisher of websites focused on luxury travel and lifestyle. He also served as regional vice president for Intagio Media Services, a boutique advertising agency specializing in media planning and procurement for the hospitality marketplace.
“Rafael Alfaro has demonstrated exceptional leadership in exceeding clients’ expectations to ensure consistently impressive results for their mobile and cross-channel campaigns,” said Jenkins. “His sales and marketing leadership will be critical to 4INFO’s continued growth.”