Mblox Acquires 4INFO’s SMS Services

Campbell, CA and San Mateo, CA – May 20, 2015 – Mblox, the largest independent application-to-person (A2P) SMS provider in the world, today announced that it has acquired 4INFO’s SMS business line. Through this purchase, 4INFO’s SMS customers will now be serviced by Mblox’s global delivery capability. Financial terms of the deal were not disclosed.

Mblox connects its clients to over 1,000 operators around the world. Customers new to Mblox will have expanded options outside the US and access to new services in the US, including Mblox’s StarStar Service. The transaction allows both Mblox and 4INFO to advance their agendas in their respective core businesses.

“Through this agreement, 4INFO’s SMS customers will gain access to state-of-the-art services and products from a company whose sole focus is mobile messaging,” said Tom Cotney, chief executive officer at Mblox. “We are excited to add such a high quality client portfolio to our business and look forward to expanding new relationships.”

4INFO, the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers, has been at the forefront of bringing mobile display advertising out of experimental status and into the mainstream with other measurable media. The Company’s AdHaven Bullseye platform uses actual household purchase data to provide its customers with precision targeting with unparalleled accuracy and measurability.

“While our company first planted its roots in SMS, we’ve since grown and redefined our core business areas,” said Tim Jenkins, chief executive officer at 4INFO. “It’s time for us to focus on mobile display, cross-screen and video advertising, yet we wanted to be sure our SMS customers would continue getting outstanding support. We believe Mblox will do a fantastic job taking care of them.”

With the acquisition, Mblox will significantly expand its customer base, providing the latest messaging technology to help businesses with their communications needs. Mblox has proven expertise to deliver intelligent mobile strategies and to navigate the rapidly evolving mobile ecosystem to leverage what’s next.