NEW ROAS BENCHMARKS INFOGRAPHIC
Scroll down to see the latest CPG industry benchmarks for Return on Ad Spend based on in-store sales lift tied to mobile ad exposure. This groundbreaking analysis is based on 248 measured mobile ad campaigns run over the past four years for 138 brands, providing performance guidelines for your mobile efforts.
With mobile CPG campaigns getting double the dollars of desktop display, it's never been more important to see how your Return on Ad Spend measures up. Does the additional cost of mobile video pay for itself? How do coupons compare to interactive ads or recipes? How important is precise targeting?
Scroll down for those answers or download the full report.