Add Transparency and Certainty to Your Digital Media Buys: The Answer Is Measuring In-Store Sales
In an era of bots and ad blockers, how can you be sure your digital ad campaigns are not only reaching their intended target, but also generating sales? The answer is to use in-store transaction data to tie digital impressions to actual consumer spending—an essential measurement for brands and advertisers that need to add transparency and certainty to their media buys.
Hear from experts at Nielsen Catalina Solutions and 4INFO to find out more about leveraging these analytics. 4INFO will also share insights from its 2017 Benchmarks study analyzing 250 mobile ad campaigns across 138 brands. You’ll find out:
- What brands are doing to measure their digital cross-screen campaigns
- How to tie in-store transaction data to digital media for actionable insights
- How closed-loop measurement provides greater transparency for media buys