Beyond the Walled Garden
Are you concerned about the Walled Garden effect? Big digital media properties use your customer information for a campaign, and then wall you off from important data needed for independent campaign measurement.
These big players are unavoidable in the market, and smart marketers need to make strategic choices to maximize every ad dollar. This webinar will take a dive inside the traps of the Walled Gardens and give you a blueprint to take control of your digital media buying. Join us to learn more about the pros and cons of Walled Gardens and to learn how to get the ideal digital campaign mix using a balanced approach.