Surviving Digital & TV Convergence
Television advertising is in a constant and rapidly evolving state. Instead of viewing this transformation as a source of headaches, it's time to see it as an amazing new opportunity. Whether you're a marketer, media company or an OTT provider, the four tips in this report will help you better understand how to actually thrive in this new omnichannel world.
In this report, you’ll learn:
- Challenges of the current advanced TV landscape
- Strategies for true people-based marketing
- Targeting and measurement approaches that work
- Why identity mapping matters in this new world