Ad Viewability: View It or Lose It
Viewability, fraud and ad blocking are the headlines epicenter of digital advertising today, and for good reason; what you do or don’t know about these mobile advertising issues can influence your marketing success. In this perpetually changing mobile-advertising universe, wise mobile ad buyers are concerned about reaching the audience they’ve paid to reach and squeezing the most juice from each and every impression.
The good news: armed with what you’ll learn in this whitepaper, you needn’t fear. We reveal how the industry is addressing these concerns and how 4INFO delivers the value promised by our products, overcoming the three biggest challenges faced by the mobile industry